Ploti is a community of creative minds pouring their souls into establishing a niche in lifestyle and fashion. Exuding soothing, clean energy, we try to blend simple humanity into an adaptable brand impression.

Shwaas Ploti as a concept took birth through our belief in keeping this humanity behind any process alive and thriving. Keeping the trend to a minimum, and maintaining a sustainably rooted attitude, we, beyond a brand wish to form a community that believes in staying true to grounded principles.

Through this project, we endeavor to guide the labels that are mind crafting the inherent Indian lifestyle, holding their hand and together, bringing forth the unique qualities their designs hold.

When Rutuja Kamble, founder of Ploti, first began thinking of creating this medium for promoting sustainable fashion labels, she held a firm line of principle: organic interaction. We cannot hope to build a community surrounding nature and be concerned with investing in longer lives by not being true to ourselves. She decided to start a new project that would exercise the same philosophy.

There is a delicate balance between humans and nature. The key element in giving voice to today’s sustainable fashion struggle is the strategic research that goes behind understanding textiles, dying processes, and zero waste collections. The labels that staunchly practice this are shaping a mindset towards slow fashion.

Inculcating a sensibility in our business model, we hope to be the teaspoon of sugar in a cup of brewed tea, for our essence is to add to the existing niche of a person and help them grow as they help us with their painstakingly developed qualities. With an unwavering stand on organic growth, we want to share an interactive empathy with both, our employees and our clients.

Dedicating ourselves solely to sustainable brands, we want to make their design ideology an open experience for the layman through creative direction.

Deriving from the spark of connection behind any design concept, we strategically extract the thought behind anything. It’s raw and untouched nature works like sandpaper for our abrasive imagination to expand on our client’s philosophy.

Through connecting the Shwaas community, we endeavor to shed light on the honeycomb of layers in the creation, fabrication, and presentation of new-age responsible fashion.