Tag: ecoconscious

28
May

CORONA WEDDINGS FASHION TRENDS

At this moment we are still extremely busy imagining that the lockdown will end, the restrictions on weddings and gatherings will ease and our appetite for beauty and celebration will return. It would be tough to predict the new landscape of the wedding fashion but all we can assure for now is that the new wedding wear would be more classic but, hey, remember your nuptials are just yours. They can be as unique as you want to make them, and this season is no different. What is different is however the new set of trends couples may want to incorporate into their special day, being more conscious about the footprint they leave with their wedding, feeding a fresh trend in the bridal industry: “the minimony” .i.e., with the gathering of not more than fifty guests, the weddings and ceremonies have taken a back seat for now with sustainability as the driver.
From pearl and crystal-embellished beauties that ooze elegance and romantic vibes to all-traditional effortless looks, we have seen almost all of the varied styles but weddings this season would no longer be about glitz and bling, the brides want to wear clothes which are breathable, light-weight and sophisticated, that’s why they are opting for fabrics such as mul, muga, summer silk, tussar or even regenerated fabrics for the easy-breezy vibe, welcoming the return of the handicrafts with the silhouettes that can adapt ever-changing versatile trends. Rewinding or inheriting the sarees from our mothers and grandmothers and recycling them to create trousseau pieces is one of the aspects of sustainability, keeping the traditions on-going and the weaves alive for generations holding onto the emotional regards. The intimate weddings would surely allow us to take things up with simplicity in a contemporary style, not going bold with either outfit, makeup, or jewellery. The ethnic yet ravishing look can be achieved if we go simple and moderate paired with classic jewellery and OTT make-up.
We usually love seeing the new trends that determine the photos of the weddings, even when we are not engaged we take pleasure in pouring over the arrangements. For quite some time now, weddings have been following the design sensibility that makes them well-photographed, now fashion too has to be ready for the makeover especially as the weddings are going micro. The couples are not just keeping up with the styles and colours but are fulfilling their responsibilities towards nature too with the environment on the top of their minds, concentrating on every detail, not just bridal sets but from food to decoration, focusing on the things that matter and celebrating it in a meaningful, personal way.

14
May

5 authentic and unconventional stylists


Emerging from a world of trending hashtags, these 5 unconventional stylists are redefining the way we’re looking at fashion, especially in a post-pandemic era.

Beyond the glamour and elegance of celebrity-styling, their perspective focuses on the changing curve of the industry, towards authenticity and the raw essence of fabric.

Ekta Rajani, a freelance creative consultant is revisiting the memory lane to glean eco-conscious lifestyle tips and tricks, while staying true to character and opening a canvas for sustainable fabrics to paint a story within the fashion frame. Inspiring mindfulness in everyday life, she inspires a creative outlook towards going 100% sustainable.

Anushka Sharma looks comfortable in her skin thanks to the precise balance that Allia Ul Rafai puts into styling. Choosing the right fabric and molding the look to reflect the self is an art that she has practiced for long, bringing character into each outfit with an innate sense of confidence. Style is not imitation, but rather a reflection of who we are inside.

Similarly, the flow of a garment dictates the way a look comes across on camera. Who can understand this better than Devki, styling Taapsee Pannu with an insight into the chic-urban scene while being aware of the energy that she portrays. The crisp minimalism complements the bubbly flair nature in each look. This insight develops into each outfit looking tailored to fit not just her form but also her mood.

This vibe harkens to return to Indian roots with ‘Who Wore What When’ by Pranay Jaitly and Shounak Amonkar. An Indo-modern touch to each silhouette makes their styling unique in its taste and framing. Tradition flows easily within the threads looping an urban silhouette while the continual feminity is punctuated by effortless undertones of liberty.

This understanding stems from conscious sensibilities that call to the unveiling of a façade in which the industry has been wrapped, instead, manifesting a raw aesthetic that reveals the truth behind the look rather than carpeting it. As we step into a sustainable era, these stylists remind us that it’s equally important to be true to our roots and to enhance the sense of self for a more authentic world to thrive on-screen.

06
Apr

आठवण | Retrouvaille

A window to Indian sensibilities around sustainable practices, Vaishali S’s new flagship store interiors are an intracultural homecoming that brings a raw essence to the room.

Within the doors and windows of the reminiscent interiors are held narrative allegories of rebirth. Vaishali S built this store much like her eponymous label, with scrupulous detailing and a personal touch to each sculptural silhouette.

Doors from the abandoned dumping grounds of Saki Naka and Jogeshwari picked to give these pieces of wood meaning again, transform the unpurposed slabs into a layered family of benches, doors and window frames is a responsible effort that draws tenacity to the store.

To glimpse through the kaleidoscope of these stories would be akin to an autobiography of the store doors:

‘I remember everything. Every single family that has made its humble abode within my confines, and the tear as I was pulled away from my ancestral home. The bumps of the truck dislodged me, and there I was, stripped of all meaning, lying at the bottom of a dumping ground.

I didn’t feel sorry for myself, I only felt the loss of a home. This raw emotion settled into my surface for decades like water seeping into crude wood.

Then, I was picked up and brought back to life. As I survey the grandiose of the Kalaghoda precinct, I feel like a humble passenger in the train of life, sitting next to a colonial Englishman smoking a pipe, but I remember everything.

I remember with fondness the families that closed me into their hearts while building a home for themselves. I hope that when you come to visit, you will sense nostalgia in this simple villager in your midst.’

The ancient craft of handloom weaves everything together here, brings back fusion in texture, an orchestra of form. Shaded in copper-bronze, rock, mud, and wood, the color palette of these interiors is an uninterrupted flow of hue, that has come together guided by coincidental intuition.

This dedication to earthen furniture paints a village scene enhanced by mogra garlands that line crude edge surfaces, draped over the ethereal forms of homegrown fabrics. Each piece has a beautiful choreography that naturally coincides with the ensembles and the art. From the chair that has a grandmother’s lap thread loop around its wooden base to the simple handloom threads crisscrossing across space, the atmosphere created is one of nostalgia, but also of rememorizing a childhood home.

Inside the doors of Vaishali S flagship store, this artistic resonance is absorbed into hand-polished cow dung and mud walls. This perspective of keeping the interiors cool is an age-old technique taking root in the concrete city. A wall with repurposed wood turned into lamps kept integral to the unpolished façade; frames the soul of Vaishali S within its intrinsic storytelling.

The depth to each upcycled piece is a beeline to the zero-waste concept that the label has been inculcating into ensembles since it’s conception. The unspooling thread of Vaishali S store interiors is a journey to the ancestral secrets of sustainability, written with simple words, narrated aesthetically.