Tag: raretextiles

06
Apr

आठवण | Retrouvaille

A window to Indian sensibilities around sustainable practices, Vaishali S’s new flagship store interiors are an intracultural homecoming that brings a raw essence to the room.

Within the doors and windows of the reminiscent interiors are held narrative allegories of rebirth. Vaishali S built this store much like her eponymous label, with scrupulous detailing and a personal touch to each sculptural silhouette.

Doors from the abandoned dumping grounds of Saki Naka and Jogeshwari picked to give these pieces of wood meaning again, transform the unpurposed slabs into a layered family of benches, doors and window frames is a responsible effort that draws tenacity to the store.

To glimpse through the kaleidoscope of these stories would be akin to an autobiography of the store doors:

‘I remember everything. Every single family that has made its humble abode within my confines, and the tear as I was pulled away from my ancestral home. The bumps of the truck dislodged me, and there I was, stripped of all meaning, lying at the bottom of a dumping ground.

I didn’t feel sorry for myself, I only felt the loss of a home. This raw emotion settled into my surface for decades like water seeping into crude wood.

Then, I was picked up and brought back to life. As I survey the grandiose of the Kalaghoda precinct, I feel like a humble passenger in the train of life, sitting next to a colonial Englishman smoking a pipe, but I remember everything.

I remember with fondness the families that closed me into their hearts while building a home for themselves. I hope that when you come to visit, you will sense nostalgia in this simple villager in your midst.’

The ancient craft of handloom weaves everything together here, brings back fusion in texture, an orchestra of form. Shaded in copper-bronze, rock, mud, and wood, the color palette of these interiors is an uninterrupted flow of hue, that has come together guided by coincidental intuition.

This dedication to earthen furniture paints a village scene enhanced by mogra garlands that line crude edge surfaces, draped over the ethereal forms of homegrown fabrics. Each piece has a beautiful choreography that naturally coincides with the ensembles and the art. From the chair that has a grandmother’s lap thread loop around its wooden base to the simple handloom threads crisscrossing across space, the atmosphere created is one of nostalgia, but also of rememorizing a childhood home.

Inside the doors of Vaishali S flagship store, this artistic resonance is absorbed into hand-polished cow dung and mud walls. This perspective of keeping the interiors cool is an age-old technique taking root in the concrete city. A wall with repurposed wood turned into lamps kept integral to the unpolished façade; frames the soul of Vaishali S within its intrinsic storytelling.

The depth to each upcycled piece is a beeline to the zero-waste concept that the label has been inculcating into ensembles since it’s conception. The unspooling thread of Vaishali S store interiors is a journey to the ancestral secrets of sustainability, written with simple words, narrated aesthetically.

04
Jan

Shwaas- A concept by Ploti

Ploti is a community of creative minds pouring their souls into establishing a niche in lifestyle and fashion. Exuding soothing, clean energy, we try to blend simple humanity into an adaptable brand impression.

Shwaas Ploti as a concept took birth through our belief in keeping this humanity behind any process alive and thriving. Keeping the trend to a minimum, and maintaining a sustainably rooted attitude, we, beyond a brand wish to form a community that believes in staying true to grounded principles.

Through this project, we endeavor to guide the labels that are mind crafting the inherent Indian lifestyle, holding their hand and together, bringing forth the unique qualities their designs hold.

When Rutuja Kamble, founder of Ploti, first began thinking of creating this medium for promoting sustainable fashion labels, she held a firm line of principle: organic interaction. We cannot hope to build a community surrounding nature and be concerned with investing in longer lives by not being true to ourselves. She decided to start a new project that would exercise the same philosophy.

There is a delicate balance between humans and nature. The key element in giving voice to today’s sustainable fashion struggle is the strategic research that goes behind understanding textiles, dying processes, and zero waste collections. The labels that staunchly practice this are shaping a mindset towards slow fashion.

Inculcating a sensibility in our business model, we hope to be the teaspoon of sugar in a cup of brewed tea, for our essence is to add to the existing niche of a person and help them grow as they help us with their painstakingly developed qualities. With an unwavering stand on organic growth, we want to share an interactive empathy with both, our employees and our clients.

Dedicating ourselves solely to sustainable brands, we want to make their design ideology an open experience for the layman through creative direction.

Deriving from the spark of connection behind any design concept, we strategically extract the thought behind anything. It’s raw and untouched nature works like sandpaper for our abrasive imagination to expand on our client’s philosophy.

Through connecting the Shwaas community, we endeavor to shed light on the honeycomb of layers in the creation, fabrication, and presentation of new-age responsible fashion.