Once framed as the dying art of India, hand block printing has recently gone through a renaissance period, making it to the haute couture boutiques. It is gaining popularity through the fusion of the detailed symmetry of yesteryears and the silhouettes of urban chic ensembles.

At Navya, the past and the future are threaded together; Indian culture edging onto western styles, flourishing in the essence of individuality. Amita Adlakha, the founder of Navya, believes that on Chanderi silk and pure cotton, the added hand embellishments of sequins and beads make the artisans valued work stand out in synchronization with the hand-printed work.

Navya as a brand, endeavors to adorn the hues of Indian artistry, to gather the handmade stories of hand block printing, imprinting them with fresh perspectives.

The recognition of an age-old craft gives the admirer a bright outlook, a better understanding of where this evergreen art comes from.

A collaboration of the old with the new is what Navya stands for. ‘Navya’, a word for this nouvelle mode, suits the brand perfectly as it embodies the technique which has it’s rooted in the salt marshes of Kutch, adopting it on bold and modern silhouettes of today.

Dipped in ink of indigo and iron blend, this printing showcases poetic equilibrium. Using an incredible variety in a single form, their handcrafted design placements create a symphony of lightly layered prints and dark block imprints.

Bringing back to life local Rajasthani craft, Navya’s design philosophy suggests a vibrant outlook to a classic style.